Here are some super useful resources for learning how to use social media effectively.
Facts & Figures
- Demographics of Key Social Networking Platforms, Pew Research Center
- Social Networking Fact Sheet, Pew Research Center
- Politics Fact Sheet, Pew Research Center
Tips & Tricks
- The Ideal Length For All Your Social Media Posts, Buffer
- A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time, Buffer
- A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them, Buffer
- How to Choose the Right Social Network For Your Business, Buffer
- The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter, & More, HubSpot
- How to Craft Perfect Posts for Facebook, LinkedIn, & Twitter, HubSpot
- Anything by Beth Hayden on how to use Pinterest
- 5 Companies That Rock at Employer Branding on Instagram, AfterCollege Employer Blog (I wrote this one!)
- 8 Recruiting Instagram Handles to Follow, Glassdoor
Useful Tools
- Storify (for compiling social media from different sources on a common topic)
- Bitly (for shortening links and tracking clicks)
- Hootsuite or Buffer (for scheduling posts and monitoring social media activity)
Have any other resources you’d like to add to the list? Feel free to drop me a line in the comments section to let me know!