eBooks: Long-form lead-gen magnets
Want to create a downloadable asset you can use to establish your company as a thought leader, generate leads, share with syndication partners, or center a campaign around? Whether you already have an outline and research or you’re starting from scratch, I can write a long-form asset to help you meet your goals. I can also partner with your design team to proof and review the final product.
Recent projects include:
- Building the Business Case for Learning
- How to Deliver High-Quality Feedback That Drives Performance
- Building Inclusive Cultures: A Guide to Limit Bias & Unlock Potential
Blog posts: The heart & soul of your content marketing strategy
Blog posts are the key to establishing a steady drumbeat of content. It’s how you can create an ongoing conversation with your customers and prospects, establish your company as a trusted resource and thought leader, and even attract prospective candidates to your company. I work with marketing and communications leaders on creating engaging, informative blog posts. This process can include everything from planning relevant themes and topics to conducting interviews with subject matter experts and repurposing other assets like webinars and videos.
Recent projects include:
- Recruiters Spill Their Most Unusual Interview Stories
- Growing in the Greenhouse: Spotlight on Security Engineer Lauren “LV” Vicknair
- Why L&D Pros Are Now Curators—And How to Do It Well
Email nurture campaigns: Create a compelling journey from lead to customer
Email can be a personal and effective way to communicate with potential customers, and I can help you design an email nurture to promote your existing assets, share useful tips and tricks about your product or service, or educate prospects about a particular topic that’s relevant to your business.
Recent projects include:
Editing: Polish and proof your existing copy
If you’re already creating your own content but could use a little help with content and style, I’m happy to help out as an editor/proofreader. During my graduate studies in Translation and Professional Language skills at the University of Bath, I took several classes in editing and proofreading and worked as a proofreader at several English-language publications in Japan, so I love to have the chance to break out my metaphorical red pen again!
Recent projects include:
Content marketing strategy
Just launching a content marketing program or want to revamp your existing one? I can perform a content audit, check out what competitors in your space are doing, collaborate with you to create a content calendar, and help you consider a more comprehensive approach to content marketing including blog, social media, guest posting, webinars, and more.
Typically, it takes time for a content marketer to get up-to-speed with a company’s tone of voice and to become a subject matter expert. It took Melissa no time at all. Her quality of work is excellent. She has an impressive ability to absorb unstructured information and turn it into clear and helpful content. Melissa is a strategic storyteller—a rare and highly-valued skill on marketing teams today. If you are looking to create leading content in your industry, you will want to hire her, and she comes highly recommended from me!Suzanne Holloway, Growth Marketing at Miro