I’m gearing up for my Copywriting Essentials for Recruiters session at Top Talent Summit 2019 in Vancouver. Here are some resources to help improve your copywriting skills and perfect your candidate outreach.
What candidates want—understanding your audience
One of the most important considerations for any type of copywriting is having a rock-solid understanding of who you’re speaking to.
One of the most important considerations for any type of copywriting is having a rock-solid understanding of who you’re speaking to. It sounds simple, but it’s all too easy to focus on what you want to say or the point you’re trying to get across. Here are some resources where candidates share their candid thoughts on the majority of the recruiter outreach they receive.
Copywriting essentials for everyone
Now that we’ve gotten into the mind of our audience, let’s turn our focus to the copywriting itself. Hoping to learn more about copywriting essentials and best practices? These resources are great places to start.
Copywriting for recruiters
Finally, like peanut butter and chocolate or wine and cheese (who else is hungry now?) recruiting and copywriting can be a delightful combination, and pairing them intentionally gives you something that’s greater than the sum of its parts. These resources on copywriting for recruiters ought to convince you.
Have any other resources you’d recommend? Leave a note in the comments to share!