Exciting news! I’ve been invited to speak at Top Talent Summit 2019, taking place from April 10–11 in beautiful Vancouver, BC.
I’ll be leading two workshops during the event. Get a little sneak peek of what I’ll be covering in the short videos I’m sharing here.
Copywriting Essentials Every Recruiter Should Know
Copy, paste, send, repeat. Does this routine sound familiar? If this is how you’re approaching your candidate outreach, it’s unlikely that you’re creating warm, fuzzy feelings in the hearts of your prospects. Even if you don’t consider yourself a writer, you can steal some copywriting techniques and instantly upgrade your prose. In this session, we’ll cover:
Copywriting techniques that are most relevant to recruiters
Ways to create connections through your writing—even if you think you’re terrible at it
Simple storytelling tips and ideas for how to try these out
How to Create Engaging Content to Attract Top Talent
You know what makes your company unique, but do you ever feel like it’s a challenge to communicate this in your brief exchanges with prospective candidates? Talent marketing content can help attract candidates who are already knowledgeable about your company, motivated by your values, and eager to join your existing team. And the best part? You don’t even have to be a marketing genius to create this type of content! In this session, we’ll explore:
What talent marketing content can look like—even on a limited budget
Templates and formats for talent marketing content you can experiment with
Ways to collaborate with others and share the responsibilities for creating talent marketing content
I look forward to connecting with a live audience (and I’m only slightly terrified by this whole idea)!
Special thanks to Eva Vargas for her video production talents!