I'm standing in the middle of Pioneer Courthouse Square in downtown Portland. It's almost midnight on a Sunday night, yet there are hundreds of people gathered here with me, dancing, chatting, …
Let’s Talk About CEX (The Creator Economy Expo, That Is)
The Creator Economy Expo (CEX) held its inaugural event at the Arizona Grand Resort & Spa in Phoenix May 2–4, 2022. Who participated? And what exactly is a "creator"? What does it mean …
Continue Reading about Let’s Talk About CEX (The Creator Economy Expo, That Is) →
How to Write a Compelling Job Posting Resources
For anyone who watched my talk at the Future of Recruiting Summit (or anyone who's looking for resources to improve their approach to writing job postings), here's a list of key points we covered and …
Continue Reading about How to Write a Compelling Job Posting Resources →
How to Build Your Network as a B2B Writer
It was a different time and place when Sarah Greesonbach of B2B Writing Institute originally reached out to me and asked me to be a guest on her podcast. Remember that life before March 2020, when …
Continue Reading about How to Build Your Network as a B2B Writer →
2019 in Review & Planning for 2020
I invite you to suspend your disbelief for a moment and pretend it’s still 2019. (Technically I’m sitting down to write this in the first full week of January, so I’m not that far off.) As we …
INBOUND19: Post-Conference Reflections
Ever since I became a content marketer, I've been intrigued by HubSpot's annual conference, INBOUND. It's hard to resist the slick videos, the jaw-dropping slate of celebrity speakers, and the promise …
Continue Reading about INBOUND19: Post-Conference Reflections →