The word "kawaii" means "cute" in Japanese, and cuteness has a status in Japan that's a little hard to comprehend until you've experienced it firsthand. In the US, it sometimes seems that cuteness, …
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A Quick & Simple Guide to Content Audits
If you're serious about creating content on a regular basis, one of the most important activities to keep you on track is conducting a content audit. What exactly IS a content audit and how do you …
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Content Crush: Lyft
2017 was a very bad year for a certain ridesharing service. I don't need to go into all the details here, but it involved a viral blog post about sexual harassment, a lengthy investigation that led to …
How to Win Fame & Fortune Through Blogging
Back when I was the Content Marketing Manager at Greenhouse, I gave a presentation and workshop entitled "How to Win Fame & Fortune Through Blogging" (*Results not guaranteed) in order to …
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4 Methods to Build a Diverse Team
Forward-thinking companies understand that diversity and inclusion need to be priorities in order to succeed. Creating a diverse and inclusive culture is more than just the right thing to do—it helps …
SendGrid Parklet Case Study
Onboarding at SendGrid involved an average of 10 people and 101 tasks, so there was a lot of room for miscommunication and duplicated efforts. Learn how the People Operations team used Parklet to …